The objective of Wilde is to advocate a varied program that reflects a diverse world. Propelled by a conviction that art can inspire change, the gallery is dedicated to artistic practices with conceptional and intellectual rigor, which challenge our perception of the world. Over 30 years in the business, Wilde continues to support the evolving practices of established and emerging artists.
Wilde paradoxically is a young gallery that has a long history; its activity is inseparable from what Galerie Guy Bärtschi established in Geneva in 1990. After the departure of its founder in 2014, the gallery was rebranded as Art Bärtschi & Cie. Encouraged by the success of the first phase of this transition, in 2019, the remaining team chose to name the gallery Wilde.
This change of identity comes at a pivotal time in the gallery’s development. In addition to the founding gallery in the heart of the Quartier des Bains in Geneva, in February 2019, Wilde inaugurated a second gallery space in the center of Basel, with solo shows by Not Vital, Marina Abramović, Dorian Sari and Javier Pérez. The Basel gallery’s unique interior, remodeled by French architect Andrée Putman, invites artists and the gallery team alike to develop exhibitions in tune with the unique design of the space.
Parallel to representing artists working today, Wilde offers high-quality secondary market works by twentieth-century masters. These works are presented in our private showroom, in the bustling Niederdorf of Zurich. Opened in January 2020, the Zurich office marks Wilde’s third location in Switzerland.